The most inspiring trade show for consumer electronics

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Exhibition design for Samsung VD at IFA, one of the largest digital display exhibitions in Europe.

Q STYLE Accessories
Q STYLE Highlight Movies
Q PICTURE Experience
SOFTWARE Zone

유럽 최대 디지털 AV 멀티미디어 전시회인 IFA에서 개최된 삼성 VD 전시 연출의 공간 구성 아이디어 및 월그래픽, 영상 컨텐츠 등을 개발하였습니다. QLED의 다양한 특장점을 직관적 컨텐츠로 시각화하여 프리미엄 TV의 장점을 쉽게 소구할 수 있도록 개발하였습니다.

Samsung participated in the IFA, the foremost digital audio-visual multimedia trade fair of Europe, and we developed the spatial concepts, wall graphics, and video content for Samsung’s exhibition at the event. We created visual content that communicated the many merits of QLED in a way that could be understood intuitively so the audience could easily see the appeal of these premium TVs.

Client Cheil
Discipline Exhibition
Director Jaeyong Jang
Design Hyeyoung Jung, Myungjin Kim, Jeonghoo Lee